About / Journey
How I got here
I started The Brand Salt with ₹7,000 while I still had a full-time job. Three years later, it's a 5-person agency with international clients. Here's the honest version, step by step.
Feb – Aug 2023
Business Development Executive · Paytunes
My first proper sales seat: B2B for a digital audio ads platform. I learned how to open cold conversations and how a pipeline actually gets built.
Aug 2023
BBA, Marketing & Finance · Amity University
Graduated with a marketing and finance base that I've been putting to work ever since.
Sep 2023 – Feb 2025
Online Marketing Executive · Nurturing Green
Led a 7-person team. Ran pitch preparation for our Shark Tank India appearance, which secured an on-air investment from Vineeta Singh of SUGAR Cosmetics. Directed a ₹5L Diwali campaign end to end.
Sep 2024
Founded The Brand Salt · while still employed
Started the agency on the side with ₹7,000, nights and weekends, one client at a time.
Feb 2025 – Jan 2026
Co-Founder · The Brand Salt
Went full-time and built the agency from scratch: hiring, client onboarding, finances. We acquired 20+ clients, including international accounts.
Jan 2026 – present
Founder · The Brand Salt
A 5-person team run lean with AI automation (Claude Code, n8n, WhatsApp API). We drive 3–6 lakh LinkedIn impressions a week for clients, and helped one client close a £90,000 global deal through LinkedIn positioning.
Sep 2026 – Jun 2027
MSc Business Analytics & Decision Science (incoming) · University of Leeds
I'm strong on branding and visibility. The MSc is a deliberate move to add analytical and data rigor on top of that, aiming toward business consulting.